2009 is iFrogz's first year sponsoring Lotoja. We went all-in and joined as a Platinum sponsor. Lotoja Classic is an annual bike race from Logan, Utah to Jackson, Wyoming. Founders David Bern and Jeff Keller mapped the course in 1982 and in 1983 9 cyclists completed the first Lotoja Classic.

Since 2004, the rider cap has been met and registration has been denied to many. Cyclists from all over the country come to participate in this one-of-a-kind race.

iFrogz is a key sponsor of 3on3 Live for the 2009 Summer Tour.

3on3 Live, based in Salt Lake City, Utah, produces, manages and promotes 3-on-3 basketball tournaments. 3on3 Live events are not extreme sporting events, they are for EVERYONE!

Anyone can play, old and young; male and female; experienced to NO experience at all.

From the echoing hallways of an average, everyday high school in small-town Beloit, Wisconsin a band was born. As soon as Phil Carper, Pat Anderson, Andy Lutz and Peter Murray began making music together, they knew that the mundane everyday of conventional work or school was not their path. Dubbing themselves Alakrity, a variation on a traditional English word meaning "cheerful readiness," the band is quickly establishing a name for itself. In true Carpe Diem style, the pop punk foursome has set sail to create life-changing moments. To make something that matters.

Upon graduating from high school, the band was signed to Wisconsin-based Spurgatory Records. Wasting no time, the band's energetic and entertaining live performances were backed by the label's release of the You Are Here EP. Alakrity's refreshing brand of honest high-energy pop punk is equal parts entertainment and expression. Although chock full of sweat, jokes, and pogo the band's music is methodically executed while always careful to not overshadow their message.

Alakrity was recently hard at work on its debut full-length release. Featuring a cover of Petra's timeless classic, "Beyond Belief," on which the band collaborates with Petra vocalist John Schlitt, the album is now available online and at shows. More dynamic songs drenched in the kind of giant pop hooks that are impossible to ignore are sure to impress on the full length album entitled "Whatever Happened To Good TV?"

In the meantime Alakrity continues to bring its "cheerful readiness" to stages across the United States. Whether performing alongside major label acts, independent stalwarts, or local artists, you can be sure the band will explode from the stage each and every time they step onto it.

iFrogz will be joining ADRoadtrip on their tour from Texas to California and back totaling more than 6000 miles.

Follow their trip on their website, adroadtrip.com and look for our logo on their car. They will also be giving away some of our products along the way.

iFrogz is proud to announce their new relationship with emerging musician Benton Paul. The iFrogz EarPollution headphone line will be sponsoring Benton on his upcoming tours and concerts. We are very excited to be working with such a talented artist. Benton fits the iFrogz brand image and demographic outreach like a glove, –we are looking forward to working with him and his management in presenting our brands.

Benton's relationship with iFrogz was launched at his performance in the official after-show of the Jonas Brothers World Tour at the House of Blues in Houston, Texas, where he shared the stage with the band Honor Society as well.

Currently promoting his album, "Grey," Benton is now writing and recording his second album. Benton has previously worked with Jimmy Eat World, David Archuleta, Jon McLaughlin, Josh Hoge, Thriving Ivory and more.

For more information on Benton Paul, visit his MySpace page at myspace.com/bentonpaul or his Twitter page, www.Twitter.com/BentonPaul. His music is also available through iTunes at www.iTunes.com/BentonPaul. More information on the iFrogz EarPollution line available at www.iFrogz.com.